Other survey findings include: Smart spenders: Ninety per cent of Canadians parents plan to look for deals and discounts to save where they can during back-to-school shopping; Daddy’s angels: When it comes to back-to-school shopping, men have a tendency to spoil their kids, spending $110 more than their female counterparts ( $523 and $413 , respectively); Can’t teach an old dog new tricks: 86 per cent of parents stated that they mostly look in-store for back-to-school sales, versus the 49 per cent that said they check out online deals; National spending: Similar to last year, Quebec parents are still willing to dish out the most cash for the back-to-school season, planning to spend $53 more than the national average spend ($514) ; About the survey: From July 13th to July 14th, 2016 an online survey was conducted among 1,506 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of errorwhich measures sampling variabilityis +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec , language) Census data to ensure a sample representative of the entire adult population of Canada . Discrepancies in or between totals are due to rounding. Read More About RetailMeNot, Inc. RetailMeNot ( http://www.retailmenot.com/corp/ ) is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. During the 12 months ended March 31, 2016 , RetailMeNot, Inc. experienced over 700 million visits to its websites.
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